Several very interesting points about the story of Daniel Karlin, a true Angeleno who found love and an amazing business opportunity in Mendoza, and it is now reaping the benefits of a trial and error strategy.
What do people like Nicolás Catena, Santiago Achával, Bernardo Weinert, Paul Hobbs, and many more have in common with Daniel's story? VISION.
From
Alternative Latin Investor (free subscription required):
"The original impetus for the business came from a simple observation that tourists to Argentina fell in love with Malbec and Torrontés—the quintessentially Argentine varieties—just like Karlin did when he arrived. The problem was that they had virtually no way of getting more of these rare gems in the U.S."
He basically created
"Anuva Wines" a US based Wine Club of Argentinian Wines, and clearing all the hurdles and bureaucracy took a major dose of patience and personal drive.
"“We spent a lot of money on lawyers to be able to understand how to ship wine to people,” Karlin says with a smile. The alcoholic beverage industry in the U.S. is highly regulated. In addition to Anuva’s shipping service to clients and wine club members across the U.S., they have the only wine-tasting service for tourists in Buenos Aires. Anuva also offers in-home wine tastings in select cities in the U.S."
The article goes then into one of the major reasons of why argentinian wines are enjoying so much success even amidst these challenging times:
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