Argentine Wine Consumption Continues To Increase In The U.S.

Crisis? What crisis? This is "malbec mania".  Sales of argentinian wines have increased more than 50% in September from the month in 2008, surpassing Spain and New Zealand. Staggering numbers.

ARGENTINA WINS, FRANCE SEES MAJOR IMPROVEMENT. 

Once again Argentina posted the most growth by far, with sales up 55.2% and volume up 45%.  Spain came in a distant second with dollar sales up 18.2% and volume up 21.6%.  New Zealand came in third with sales up 13.6% and volume up 13%.  The Argentineans raised prices a whopping 7% to an average $8.43 a bottle, while Spain dropped prices -2.8% and NZ increased prices by just 0.5%. France managed to improve its numbers in September with sales up 1.7% and volume up 2.2%.  Prices were down only -0.5% to an average $9.57 a bottle.

Meanwhile the Italian and Australian wine industry keep getting bad news, with the Italian wines being the hardest hit, with a fall in sales of 4.6% and a price hike of 0.8 percent. The Australians suffered a drop in dollar sales of 3.7 percent and they suffered the biggest price decline, falling 2.8 percent to an average $ 6.39 a bottle.

Please note this crucial fact: today it costs more to buy a bottle of argentinian wine, but not even that is stopping the incredible growth in consumption of argentinian wines in the US market. Evidently, consumers cannot have enough of malbec. Argentina continues to break the mold each month.

Source: www.winespiritsdaily.com